In this episode, MediaTalk Host Mike Reynolds speaks to Peter Olsen, president of ad sales at A&E Networks. While not the biggest network owner, A&E is home to some of the most recognizable brands in the media business, notably the History Channel, A&E and Lifetime, among others. Peter discusses the national ad market, talks about A&E's distribution strategy in the streaming age and weighs in on the upfront, in which content providers look to sell linear and digital schedules to agencies and their clients ahead of the 2024/2025 TV season. A&E, like other network owners, is facing changing currencies in the ad market, competition from online video and a sluggish ad market. Find out how the company is responding and how the TV advertising market is evolving.
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