For the first time in years, the Kagan Media & Telecom Summit was back as an in-person event in New York. Listen in as MediaTalk host Mike Reynolds and S&P Global Market Intelligence Kagan principal analysts Justin Nielson, Scott Robson and Seth Shafer recount the main takeaways from the event. Justin discusses the outlook for political advertising and retransmission consent fees for broadcasters. Scott talks about sports rights shifting from TV networks to streaming services and the implications of the recent NBA rights deal, including the ongoing question over whether Amazon.com Inc. or Warner Bros. Discovery Inc. will end up with the NBA's "C" package. Seth also touches on the importance of live sports, while noting that advertisers and consumers are no longer delineating between traditional video like broadcast, cable or even Netflix Inc. and user-generated content sites like YouTube and TikTok. Content is still king, but content comes in many forms across many platforms.

More S&P Global Content:

• Kagan Media Telecom Summit
• Turning Moments into Movements: Women's Sports Attendance and Viewership Soar Pre-Olympics
• Turning Moments into Movements: Women's Sports Olympics Momentum and the Opportunities for Investors and Sponsors
• Disney Women's Sports Ad Sales Jump Sevenfold Over Past 2 Years 

Featured experts:

• Justin Nielson, principal analyst at S&P Global Market Intelligence Kagan
• Scott Robson, principal analyst at S&P Global Market Intelligence Kagan
• Seth Shafer, principal analyst at S&P Global Market Intelligence Kagan

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

MediaTalk: All Episodes